https://www.ashjaxcreates.com/projecthelp daily 0.75 2021-11-15 https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/628dba62-71c6-460d-ad7e-acc423ba706a/Screen+Shot+2021-11-13+at+9.34.png The Fleet 3.0 Help Experience https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/bf6e2b8e-353f-4f96-b9ba-9b30e7d9d62b/Screen+Shot+2021-11-13+at+9.35.02+PM.png The Fleet 3.0 Help Experience https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/02c5062c-5c87-4169-b702-40b1fde3bbcd/C566194.jpg The Fleet 3.0 Help Experience - “What do users expect to see when they access "help" from any given page?” This was a question I asked myself repeatedly while working on this part of the project. https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/80928d7b-e539-48b5-a4d2-fb3cb6ecc6db/Screen+Shot+2021-11-15+at+12.35.50+PM.png The Fleet 3.0 Help Experience https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/751cd0bd-00c4-40ee-a932-9a575b8d520f/Screen+Shot+2021-11-13+at+10.46.22+PM.png The Fleet 3.0 Help Experience https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/dcddb112-d679-4614-9082-86416b3ccab1/Group+9098.png The Fleet 3.0 Help Experience https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/2c26d8b7-757f-49fb-a792-4be41a162f48/Screen+Shot+2021-11-13+at+11.40.07+PM.png The Fleet 3.0 Help Experience https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/04b01f10-e63c-416a-83ba-9e5dbf2a87d2/Frame.jpg The Fleet 3.0 Help Experience *This is not our actual video, just a mockup for inspiration https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/cd67dd62-5528-4cf7-af39-a64ad2530e53/Frame+8775.jpg The Fleet 3.0 Help Experience https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/1636862768389-RRZN4SZHRS7D92ON4IQ4/Frame+8773.png The Fleet 3.0 Help Experience https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/1636862831183-EL4YNXP691BE3QY4ZF9T/Frame+8773.png The Fleet 3.0 Help Experience https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/1636862889082-Z4HDVTAVZ6RR22JH9SOK/Frame+8773.png The Fleet 3.0 Help Experience https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/1636862948366-5I679B2UYJVVN5IZJH5Y/Frame+8773.png The Fleet 3.0 Help Experience https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/1636862995734-7ZTYD2JWFO5OLFW6694N/Frame+8773.png The Fleet 3.0 Help Experience https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/1636870458312-RRCE8K6IMQ8T1DF7JDPN/Frame.jpg The Fleet 3.0 Help Experience https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/1636870533081-52562VUS3249MD8NCCP8/Screen+Shot+2021-11-13+at+11.18.02+PM.png The Fleet 3.0 Help Experience https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/1636870651331-RU746X6LAYNUO2FCQWON/Device+Issues.png The Fleet 3.0 Help Experience https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/1636870714565-J96E3TEY0YWZM57RHMMV/Device+Issues.png The Fleet 3.0 Help Experience https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/1636870822073-W7UKKB2BDGFMABUDK5OW/Device+Issues.png The Fleet 3.0 Help Experience https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg The Fleet 3.0 Help Experience https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg The Fleet 3.0 Help Experience https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg The Fleet 3.0 Help Experience https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg The Fleet 3.0 Help Experience https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg The Fleet 3.0 Help Experience https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg The Fleet 3.0 Help Experience https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638148090-Y6OFDI575CM3NQV732RJ/Large+JPG-Aro+Ha_0387.jpg The Fleet 3.0 Help Experience https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607628784608-5D22G9GPLHDSAB2IXC2G/Large+JPG-Aro+Ha_0638.jpg The Fleet 3.0 Help Experience https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847743861-GWVMBPD7Z7WQRQL9IZZ8/Large+JPG-Aro+Ha_0380.jpg The Fleet 3.0 Help Experience https://www.ashjaxcreates.com/projectalkeme daily 0.75 2021-11-22 https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/607e654b-1e4e-44f1-a23f-de3df2a74d87/pexels-yaroslav-shuraev-8692127.jpg Alkeme Health - What I Wanted to Learn Upon joining Alkeme, the team was already gearing up to launch a set of products and services. Due to the fact that no prior research or product validation had been done, I directed the team to hold off on product and service launches until after we learned more about who our potential customers were and what they were looking for in solutions. I thought it was best to start with an overall audience survey to really understand the people who were already supporters of what the company was doing. Up until this point, Alkeme had been teasing the brand as a mental health company for Black millennials. They’d been sharing content around the brands mission and values to attract an audience, as well as building a mailing list from a landing page. I wanted to use this as a research opportunity to understand Black millennials, but not just as it related to mental health. I wanted to really understand them. What is their typical day to day like? What kind of jobs do they hold? What are they doing for fun? Everything was on the table. https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/462857ec-9161-4eff-adfc-3be622a7fc21/Jessica.png Alkeme Health https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/ecd5ed69-2129-4df6-b4ed-ae0c703241d6/Justin.png Alkeme Health https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/75585068-2af3-4a74-bda6-92d7287c1fdf/Mecca.png Alkeme Health https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/7c84726e-60cf-4ff9-af35-9d9c5c53a6bb/Aaron.png Alkeme Health https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/cf0f3a49-dac7-4913-8b92-46ee328f011d/pexels-tima-miroshnichenko-6170395+1.jpg Alkeme Health - What We Wanted to Learn The purpose of this study was to understand how the Alkeme meditation and group therapy product offerings were being received and resonating with users. I used generative research techniques to better understand if we’re on target or missing the mark with our audience. I also wanted to understand what similar products or services they had used in the past to achieve their meditation and therapy goals. https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/9e86cd40-bc79-4548-b7d5-3ebf4ed9ac3a/Group+1.png Alkeme Health https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/8f08b0da-1f66-4393-b038-3ba2b5ffda7e/Group+2.png Alkeme Health https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/b1a128e5-89d0-40d0-98f3-00b5b61e4d8c/Screen+Shot+2021-11-14+at+5.29.14+PM.png Alkeme Health https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/0445f951-8f4a-4387-86e7-5d5d83e51898/Screen+Shot+2021-11-22+at+9.45.11+AM.png Alkeme Health Example taken from an Instagram content guidance document I put together https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/1636874394512-2729GODAP3W0BJT4MNI7/Group+9100.jpg Alkeme Health https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/1636874447763-QBK5V6RU9JURE3RC237E/Group+9101.jpg Alkeme Health https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/1636874467324-H4ZLH070SCFN09KROJEM/Group+9099.jpg Alkeme Health https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/1636874496502-RRNWRNMWRS9GMALGFGIA/Group+9102.jpg Alkeme Health https://www.ashjaxcreates.com/home daily 1.0 2021-11-15 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Home https://www.ashjaxcreates.com/projectazureb2c daily 0.75 2021-11-15 https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/ab283466-cbed-44c4-a145-7860a23530f6/Frame+8783.jpg Azure B2C - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/f1fc0528-8c9e-4d2a-8ed3-19245310fbbf/Frame+8782.jpg Azure B2C - Make it stand out. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/8f644f8e-a909-40cc-a5f3-c63b654f2943/Frame+8782.jpg Azure B2C - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/f422a327-6c1b-4346-9301-53a82bd70d1f/1.jpg Azure B2C - Collaboration Working with the Fleet team to identify the areas of opportunity where we could come together on things like UX, copy, and iconography styles allowed us to create screens that would be usable in cases outside of just the Fleet team. We discussed specific requirements that the Cat.com team had and came up with components that would be fitting for multiple use cases. This is huge as additional teams begin to adopt these screens and will be able to adopt a UI that has been created with multiple use cases in mind. Another beneficial aspect to collaborating was being able to come together as various product teams and understand if the copy on the right side of the screen is something that we could keep consistent on with screens as well. This would allow users to have a sense of familiarity when logging into various applications. By keeping the messaging the same and not application specific, we gain trust with our users by not confusing them with similar design but different copy. https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/c02b5a19-e12d-4af3-b9b8-b5c52bba01a5/Screen+Shot+2021-11-13+at+8.29.35+PM.png Azure B2C Example of a development note I left in Figma accompanied with flow lines for the technical team to refer back to https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/90b98de0-d394-407e-9bca-6ad240d3e07d/Screen+Shot+2021-11-13+at+8.43.36+PM.png Azure B2C Snapshot from the Azure B2C UI library with components built for speed and consistency between teams https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/8ee681f4-7e39-49b5-9b52-ee0f33f0bf2d/Screen+Shot+2021-11-13+at+8.57.40+PM.png Azure B2C Snapshot of how I documented visual changes within the UI https://www.ashjaxcreates.com/projectassetdetails daily 0.75 2021-11-15 https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/271aec72-24d4-4574-9692-4eda1c0f884d/Screen+Shot+2021-11-12+at+11.57.25+PM.png Asset Details https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/d829ebd7-33f6-4b2c-b852-68cf50d75126/Screen+Shot+2021-11-13+at+11.48.24+AM.png Asset Details https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/06adfdbb-1d5d-48fa-ae0e-c730c3b960a1/Screen+Shot+2021-11-14+at+6.41.08++PM.png Asset Details - Asset Information The previous VisionLink experience forced users to click a small icon several times to view all asset reference data. Not only was this too many clicks for a user, but it’s not an efficient way to present data. When users are looking for reference data, they typically want to see it presented together in one singular view. https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/25eb0d68-cf75-4b25-910a-5ca0fa6f34ff/Frame+1.jpg Asset Details - Asset Information Update I wanted to display the asset information clearly for users as soon as they landed on the page. The information provided at a glance is what we call the primary information the user needs to know for which asset they’re currently viewing. From here, with one click the user is able to view all asset data in a modal providing a clean interaction from asset reference data to modal. https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/a1124cbb-102a-496e-9ae4-00b3d55d4e32/Screen+Shot+2021-11-13+at+12.06.04+PM.png Asset Details https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/981f01af-e344-4352-b2dc-ea116260d057/Screen+Shot+2021-11-13+at+12.20.18+AM.png Asset Details https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/308f776e-21b9-431b-81bf-b8c2fccee4f3/Screen+Shot+2021-11-13+at+1.48.52+PM.png Asset Details https://www.ashjaxcreates.com/about daily 0.75 2021-11-16 https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/b131f25f-983d-423a-ac52-f175c5af187d/IMG_9231.JPG About https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/1636919185147-YERCX27Y0MDTSUA9UFSN/Frame+2.png About https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/1636919204221-ZJMSCHK7GT82M6AG5BZT/Frame+1.png About https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/1636919443631-LZBY7WPV99QMHOUVFR26/Frame+4.png About https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/1636919501813-HRVDWC3UT6CDN3NXEAG1/Frame+3.png About https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/1636919753154-0SFQWNRRZOMMD5ESCDTD/Frame+5.png About https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/1636919765174-RZCKJ3OPZYYKZABVO7FK/Frame+6.png About https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/1636954095464-19M6HLAP0ZNH4Z80LD7W/Frame+7.png About https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/1636954114123-82USM4KU25ED0H6GL7S0/Frame+8.png About https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/1636954128952-O9ZZ5IYORQQGGDXGT03D/Frame+9.png About https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/1636954149286-HMN6BJPTO7834KNU1Y84/Frame+10.png About https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/1636954206674-909ASLICIGOLO8LQKU29/Frame+12.png About https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/1636954220955-G9L4QJ6P4ENGT9VSUQ18/Frame+15.png About https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/1636954241056-YALJZX30S0USV2V3KOUS/Frame+14.png About https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/1636954255687-AAU5O1Y1PN2WJGGLZGV2/Frame+13.png About https://images.squarespace-cdn.com/content/v1/618c9e76a3e00b5afd30fc09/1636954282037-JQ8WBGOO6CPBCZXLL713/Frame+11.png About https://www.ashjaxcreates.com/contact daily 0.75 2025-05-13